I Want to Grow My Business Outside of Amazon – What’s the Best Strategy for Me?

If you’re building a brand on Amazon, chances are you’re starting to feel the limits. Between rising ad costs, squeezed margins, and Amazon owning your customer data, what used to feel like a launchpad now feels more like a ceiling. You’re not alone.

Thousands of Amazon-native brands are now looking beyond the marketplace. They’re spreading their wings into TikTok, building high-converting D2C websites, and focusing on brand equity and repeat customers. Not because Amazon is dead, but because scaling on Amazon alone is becoming less profitable and less sustainable.

At Fratelli, we specialise in helping Amazon-preneurs take that next step. This is your playbook.

Why Amazon Alone Isn’t Enough Anymore

Selling on Amazon gives you fast reach and proof of product-market fit. But it also comes with structural problems that get worse the more you grow.

What brands like yours are facing:

• Rising FBA fees and advertising costs
• No access to customer emails or lifetime value data
• Being undercut by copycats or hijacked listings
• Lack of control over brand experience
• Increased competition in every category
  

Amazon gets you going. But it doesn’t give you ownership. That’s why smart founders are building parallel infrastructure that scales with them, not against them.

What Successful Brands Are Doing Instead

We work with a growing number of marketplace-born brands doing £30k to £500k per month. Here’s the strategy we use to build a sustainable business outside of Amazon.

Build a D2C Website That Converts

Most Amazon-first sites are an afterthought. If you’re serious about D2C, that changes here.

We help brands:

• Redesign for mobile-first shopping
• Add upsells, subscriptions, and bundles
• Launch product landing pages that outperform your Amazon listings
• Sync with Klaviyo, Gorgias, and key analytics tools
• Speed up checkout and improve trust signals
  

Your website becomes the control centre for your brand. Not just a brochure.

Launch Paid Media That Fuels Data and Demand

We don’t just drive traffic. We build momentum through smart acquisition and retargeting.

Our media strategies include:

• Meta ads for prospecting and retargeting
• Google Shopping and branded search
• TikTok campaigns to drive new audiences
• Testing bundles, offers, and funnels
• Retargeting Amazon customers back to your site
  

Each campaign is structured to learn fast, spend smart, and feed your database.

Use TikTok to Find New Customers at Scale

TikTok is where brands go viral, test product-market fit in public, and build UGC engines that drive full-funnel performance. We’ve helped Amazon-native brands shift their growth curve with TikTok Shop, Spark Ads, and creator campaigns.

We support clients with:

• TikTok Shop setup
• Creator and affiliate partnership
• Paid ad campaigns with performance tracking
• Trend-driven content strategies
• Conversion-focused video formats
  

TikTok isn’t just about attention. It’s about distribution and discovery at scale.

Retain the Customers You Paid to Acquire

Amazon gives you one sale. D2C gives you leverage.

We build retention systems that include:

• Post-purchase email flows
• Win-back and replenishment journeys
• SMS offers tied to campaign moments
• Segmentation based on product and purchase behaviour
• Integrated review and loyalty tools
  

You don’t need more customers. You need more return buyers. That’s where profitability lives.

Build Reports That Show What’s Actually Working

Amazon hides your best data. When you control the full funnel, you get real insight.

Fratelli creates custom dashboards that track:

• Source of traffic and ROAS by channel
• Customer lifetime value
• Product-specific conversion performance
• First vs returning customer split
• Amazon vs D2C revenue impact
  

This data doesn’t just show you what’s working. It shows you what to do next.

Why Founders Choose Fratelli

We’re not just ad buyers or web developers. We’re business partners to brands transitioning from Amazon to long-term, scalable D2C growth.

What makes us different:

• We understand Amazon and how to leverage what’s already working
• We build media plans around your product economics
• We scale responsibly, based on margin, not just ROAS
• We give you a team with paid, creative, dev, and strategy under one roof
  

Our best clients are founder-led, product-strong, and ready to take more control of their growth. If that’s you, we should talk.

Frequently Asked Questions

Should I stop using Amazon if I go D2C?
Not at all. Keep Amazon running for cash flow. D2C becomes the foundation of your brand long-term. It’s not either-or. It’s both, with D2C giving you leverage.

Is this going to be more expensive than Amazon?
Yes and no. You’ll invest more up front into traffic and infrastructure, but your margins, data, and customer lifetime value increase. That’s how you break dependency.

What do I need before working with Fratelli?
Ideally, £30k+ per month revenue from Amazon, strong reviews, product-market fit, and a desire to scale through owned channels. We take care of the rest.

TL;DR: Growing Beyond Amazon Starts Here

• Marketplace-first brands are moving toward control and profitability
• D2C gives you customer data, brand equity, and higher margins
• TikTok, paid media, and retention flows fuel consistent growth
• Fratelli builds your systems, creative, and strategy
• It’s not a pivot away from Amazon. It’s a plan to own your brand
  

Let’s Build the Brand Amazon Won’t Let You

Fratelli helps marketplace-born brands break free from overreliance on Amazon. We build performance-ready websites, paid media engines, and retention systems that scale.

If you’re ready to take control of your growth, let’s build it together.