THE PERFECT MARKETING TEAM FOR THE JOB
We don’t believe the traditional marketing agency model is fit purpose in the 21st century. There, we said it.
Business models, marketing platforms and working habits have evolved significantly over the last decade, so isn’t it time your agency did the same in order to take advantage of the limitless possibilities new technology has given us?
TRADITIONAL AGENCIES ARE FUNDAMENTALLY LIMITED
Agencies typically deliver projects with an in-house team expected to cover every marketing channel for a range of industries. Whilst the ‘jack of all trades’ approach is easily scalable, it often doesn’t translate into the best results for clients.
WHAT THEN IS THE ALTERNATIVE?
Fratelli combines the best of both worlds, bridging the gap between getting the big agency experience and having the unrivalled expertise that only a specialist contractor can bring to the table. By stepping away from the old and inflexible agency model and leveraging the ever-growing number of professional contractors who have a proven track record of delivering great projects, our hybrid approach really is a game changer.
All freelancers are UK based, have verified references and recently passed Fratelli’s stringent assessment tests.
HOW DOES A HYBRID AGENCY WORK?
RESEARCH
Just as with a traditional agency, the first step towards getting your campaign off the ground starts with assessing your goals and objectives with an in-house account director. From there we can decide on which contractors to shortlist.
ASSEMBLING YOUR DREAM TEAM
Once we can see the big picture, we’ll get to work on building your team of pre-vetted experts who are ideally suited for your business. Relevant industry experience and an expert level of knowledge in their given specialism are non-negotiable.
MARKETING STRATEGY & CAMPAIGN DELIVERY
Your team of specialists and in-house account director will work together in order to craft a strategy based on your budget and target cost per acquisition. Agile campaign delivery enables us to be flexible and reactive enough to act on fast moving data to produce the best results possible.
ON-GOING ACCOUNT MANAGEMENT
You’ll get monthly reports and review calls with your in-house account manager, who will be your permanent point of contact at Fratelli.
THE RESULT
All the bits of an agency you value such as consultancy, enhanced project management and accountability coupled with the benefits of having a team of specialist contractors who have a wealth of experience in your industry.
Paid Social
Social media has evolved into a pay per click giant, and when it comes to launching campaigns which require focused targeting, nothing comes close.
SEO
Google’s natural search results is your audience’s most trusted digital marketing channel – investing in your website’s search engine optimisation is a priority.
PPC
Pay per click advertising is one of the fastest ways to attract accurate, ready to convert traffic.
Training
Fratelli’s tailor made training and consulting for in-house teams is designed to help businesses like yours, make the most of their most valuable assets, their people!.
Web Design
Your website is the digital face of your business. It is where you’ll make the first impression to many of your prospective customers, and where they’ll decide whether or not to buy from you.
Amazon Marketing
If you sell your products online, it makes sense to take advantage of the world’s largest online marketplace – Amazon.
Google Shopping
Google Shopping is one of the most effective platforms for marketing your e-commerce business.
Content And Digital PR
Telling your story in a way which appeals to your customers is something which requires careful consideration, experience, and a personal connection.
Fratelli, Cardiff’s most innovative
Digital Marketing Agency
Based in one of the UK’s most vibrant, up-and-coming cities, we are more than ready to take on the world with our modern approach to the agency model. If you are looking for a creative team who can make a real difference to your marketing, then get in touch and let’s have a brainstorm. We have a reputation for not disappointing in the boardroom.
Working with Brands Together
