Why UK Marketing Agencies Are Winning the F&B Market with AI Strategies

Getting your business ahead of the competition is what it’s all about in 2025, and we’re the team to help you do it. By harnessing the power of the latest AI developments, we can amplify your reach and accelerate your growth without delay. 

Keep reading and we’ll guide you through how we’ve seamlessly integrated AI into your creative processes so that you’re always ahead. 

How AI marketing is transforming the F&B industry

Personalisation is the name of the game in the F&B industry because everyone has a unique taste and flavour preference. If you can use the full power of AI marketing F&B solutions, you can give every follower and browser the personalised experience they have been waiting for. 

Why AI is a game-changer for food and beverage brands

AI allows you to add that all-important personal touch and to do so at a scale that was simply not possible before. The key thing to note here is that everything you know about each individual customer is fed into a predictive model that continually learns and improves over time. What starts as a good solution quickly becomes a great solution that consistently delivers perfect matches. 

Examples of AI marketing F&B tactics in action

Imagine being able to make personalised recipe recommendations that use your products, with every online user receiving a recipe designed with their individual tastes in mind. Or how about making personalised gift recommendations if you know they have a party coming up and they want to come prepared? These are just a few of the ways AI will change how you market your F&B brand. 

What sets a UK marketing agency apart in 2025?

Here at Fratelli, we take pride in being a UK marketing agency that always looks to the future. Our past successes provide a track record, but it’s what lies ahead that truly defines us. By harnessing the full power of AI, we’re delivering a hyper-personalised approach to marketing that is perfectly suited to F&B brands who want to offer something truly unique. 

Deep local market knowledge with a global outlook
We’re based in the UK and are always up to speed with the latest trends in the world of food and drink. We’re also constantly expanding our horizons by looking at viral trends from further afield that are set to take the local market by storm. 

Tailored ecommerce strategies UK brands actually need

Anyone can create a complex ecommerce sales and marketing strategy, but it’s focusing on the key elements that lead to real-world sales that matters. We tailor every strategy we develop to meet the unique needs of your brand while giving your audience exactly what they want. Once we do that, the sales follow and the ROI speaks for itself. 

Using AI TikTok marketing to engage and convert

AI TikTok marketing is all about providing personalised content at scale so that every single user and follower receives a unique experience. The power of AI sets us free to continually learn and improve while growing your audience with a personal touch. 

Content that adapts to machine learning insights

The ecommerce strategies UK F&B brands rely on for growth must adapt and evolve over time. What was on-trend yesterday can be out of date by tomorrow and cause a drop in sales as a result. Feeding machine learning insights back into our marketing approach ensures that we can continually give your audience exactly what they want from you. 

Making short-form video work harder for F&B sales

If you use AI to adapt short-form videos to a range of different customer avatars, you can take a far more effective approach to generating sales. The result is a F&B brand that feels so much more connected with its audience. 

How PPC for food brands is evolving with AI

PPC for food brands used to be a case of getting as big a budget as possible and hoping that your keyword targeting would remain relevant. The good news for you is that AI has put those days well and truly in the past by giving you the ability to continually optimise in real time. By making sure that you are always ahead of the curve when it comes to changing user behaviour, you can make sure that every click counts more than ever. 

Smarter targeting, better bidding, stronger ROI

By targeting the most relevant words and phrases with optimal bids, you build a stronger ROI into your strategy from day one. The result is a consistent spike in sales every time you pay to advertise so that you can deliver long-term results for your business. 

Feeding performance data back into creative decisions

PPC ads are not just about the keywords and the bids — the creative elements that catch the eye also matter. We actively feed all of the relevant performance data back into the creative side of our campaigns to ensure that we continually optimise and evolve to match changing user behavior. 

Choosing the right UK marketing agency for AI-driven growth

We believe that you should be able to grow your brand on a consistent basis regardless of your budget. Our goal is to make it happen by showing you what you can achieve when you partner with a small but mighty agency that knows how to put the power of AI on your side like never before.

What to look for in a long-term agency partner

You need an agency partner that is flexible, creative, and ready to adapt to the changing behaviour of your audience. You also need someone who is not afraid to innovate, try new things, and explore different solutions while others are happy to simply stand still and repeat an established process.

How Fratelli delivers data-backed ecommerce strategies UK brands trust

We use the power of AI to drive both the analytical and creative sides of every campaign we create. It’s only by putting the two together, and doing so at scale, that we can consistently deliver optimal ROI for F&B brands by personalising every audience touchpoint. Everything is then linked back to real-world sales so you can see what your budget is achieving in the real world. 

Want to scale your brand with AI?

AI is a hot topic right now, but knowing how to use it is a different matter. We put you in control from day one so that you can see what your options are and then expand your horizons.

Let’s talk about what’s next for your marketingConnect with our experts today and we will talk you through how AI is going to transform your profile, reach, and sales all at the same time. We’re excited to show you what we can do!