7 TikTok Marketing Tactics for Food & Beverage Brands to Drive Sales in 2025

Securing a high ROI on your marketing spend has never mattered more than it does in 2025, and yet figuring out how to do it has never been more complicated. A diversification of media platforms and a constant stream of new entrants into the market can make it hard to achieve market penetration. 

Here at Fratelli, we’re committed to changing all that by showing you that we deliver lucrative TikTok marketing F&B decision-makers can count on when it’s all about ROI. 

Why TikTok Matters for F&B Brands in 2025

TikTok is the primary form of entertainment and online social interaction for millions of UK consumers and it’s growing all the time. With higher retention and interaction rates than many other media platforms, it offers a unique opportunity to put your brand in front of your target audience and stay there. In fact, investing in TikTok marketing has been shown to: 

• Build brand loyalty by creating a public presence consumers instinctively trust 
• Create constant referrals when followers share your content with their friends 
• Provide brands with far more freedom to express themselves than legacy media 

From Entertainment to Ecommerce

When you are deciding how to allocate your budget, you need to be able to make a case for each item of spending in your proposal. What you may not know, however, is that the ecommerce TikTok UK growth strategies we are about to outline are all about blending entertainment with commerce in a lucrative way. 

Seamless integration of TikTok Shop, for example, allows your followers to view your content, associate something positive with your brand, and then make an impulse buy in less than 10 seconds. Once you can do this, you can create the perfect overlap between commerce and entertainment. 

How TikTok Influences Buying Behaviour

Taking your idea to other members of the senior management team is all about being able to make a strong case for a new type of spending. The key thing to know about TikTok is that it’s a highly engaging platform that entertains its users rather than making them feel like they are being directly sent adverts. Because your content will create a positive association with your brand, you can subtly prime every follower to buy in a way that increases your bottom line over the long term. 

Make Use of TikTok Shop for Direct Conversions

Perhaps the most effective of all F&B marketing tactics right now is to link your TikTok profile to a dedicated TikTok Shop so that you can generate instant sales from impulse buys. Our experts can make sure that your Shop is integrated in exactly the right way so that you achieve the maximum ROI on every post you pay for. 

Using AI TikTok Ads to Improve Campaign Performance

Leveraging AI TikTok ads allows you to amplify the reach of your organic strategy and address the issue of sales and growth from a second direction. The key point here is that everything is data-driven and hyper-relevant to ensure that the traffic the ads send to your profile consistently results in real-world sales. 

Influencer-Led TikTok Marketing Tactics for F&B Brands

Building trust in your brand matters more on TikTok than in the legacy media because every user has a world of alternatives at their fingertips. Connecting your brand with an influencer or content creator whose audience overlaps with your own will ensure that you can build loyalty and trust in a way that consistently maximises your ROI. 

PPC for Food Brands: Making Every Penny Count

We take a data-driven approach to delivering PPC for food brands because we know that you need to be able to justify the ROI to the rest of your team. By making sure that you can see how every ad and post results in real-world sales, we put you in control of your marketing spending in a way that will put you ahead of your competition. Take a look at our portfolio if you’d like to see what we’ve already achieved for brands and businesses just like you. 

Utilise TikTok’s Live Streaming Features

Live streaming allows you to launch new products, provide a quick tutorial that uses your products, or even just answer questions that your followers fire at you. Having a known face that represents your brand will add additional pull to your live stream and make it more impactful when you want to use TikTok’s viral algorithms to your advantage. The more engaging you can make the stream, and the more perfectly timed nudges you can include for viewers to buy, the more sales you will make. The key is to find the balance between entertaining your audience and pushing for a sale. 

Offer New Incentives and Promotions
Competitions, flash sales, discounts, and loyalty programs all help to attract attention and then retain follower engagement over the long term. In the F&B space, seasonal offers tend to work particularly well, especially if you can tie your product into a major cultural event. Our team is always ready and waiting to brainstorm new ideas and then fine-tune them with precise user data to ensure that you maximise your ROI. 

Be Consistent and Constantly Engage Your Audience

Regular posting that is consistent with your brand’s core values will make a real difference when you want to engage your audience. When there are so many different options and powerful pieces of functionality on a platform like TikTok, getting the basics right like this is something that is all too easy to overlook. 

Want to scale your F&B brand to drive ROI?

The key is to connect with an experienced team that knows how to seamlessly blend creativity and analytics so that you can entertain and profile your audience at the same time. When you want to make it happen, we’re always right here. 

Let’s talk about what’s next for your marketing!Make 2025 the year you finally unlock TikTok’s proven ecommerce sales potential and you can add a lucrative new revenue stream to your core business model. Connect with our experts now and we’ll guide you through everything you need to know.