Pure Vans Collection of Sites
The Project
At Fratelli, we inherited the collection of Pure Vans websites with an established online presence and transformed them into a faster, more intuitive, and search-optimised platform designed to generate more enquiries and improve the customer journey.
Our team undertook a comprehensive programme of UI and UX enhancements to each site, refining the site’s navigation, page layouts, vehicle search functionality, and mobile experience to create a seamless journey from first visit to enquiry. Every improvement was focused on making it easier for users to find the right vehicle quickly while increasing engagement and conversion rates.
Technical SEO
Alongside the design improvements, we implemented an ongoing technical and on-page SEO strategy to strengthen each site's visibility in search engines. This included optimising site architecture, improving page speed and Core Web Vitals, enhancing metadata and structured content, refining internal linking, and addressing technical issues that could impact crawlability and rankings.
By combining user-focused design with robust technical SEO, we have helped the Pure Vans websites create a modern digital platform that not only delivers a superior experience for customers but also provides a strong foundation for continued organic growth and lead generation.