SEO Agency Cardiff
Search engine optimisation (SEO) is often side-lined by many brands in favour of flashier channels, however the fact remains that it is the single most sustainable digital marketing activity out there.
Given that 93% of online experiences start with a search engine interaction the power of having a well-ranked website is clear, and not only should SEO be part of your overall marketing strategy, it should be underpinning it entirely.
A tried and tested SEO process
Fratelli is fortunate enough to have access to the UK’s most experienced SEO contractors, which means you’ll have a team behind you who know how your industry works, have an exceptional level of technical skill and access to the most advanced software. We don’t settle for second best, and by combining the expertise you can only find in a specialist with agency strategy and account management, we produce outstanding results.
Understanding your business and building the right team
Understanding what makes your business tick is a vital first step towards achieving your targets. An in-house account director will spend time with you to assess your processes and start devising a strategy which will support your brand’s KPIs. From there, we can assemble a team of experts who are perfect for your project
Our team will research what your customers are looking online for right now and hand pick a winning selection of conversion ready keywords.
Each project starts with a thorough technical SEO audit, aimed at ironing out issues which are affecting your websites performing. Load times, broken links, un-optimised meta data, code and hierarchy are just a few elements our team will run a fine toothcomb over.
SEO on-site implementation
With the audit document complete, our team will get to work on updating your website’s copy & structure to get the best performance out of it as possible.
Building high-quality backlinks from authoritative domains is a critical part of improving a website’s visibility. Our experts use only white hat link building methods including content marketing, blogger outreach and digital PR to provide sustainable, long-term results without the risk of incurring penalties.
If you are the type of business which sells its products and services in a localised area, dominating the local search pack is a top priority. With a combination of clever copywriting, effective use of Google My Business and local citations, we can make you stand out from the crowd.
Creative and engaging SEO Copywriting
We create content with people in mind – web pages and blog articles should not read like they’re written for a search engine. We use talented copywriters who can spin a fantastic yarn which will grab your audience’s attention whilst targeting your most valuable keywords.
The competition for e-commerce sites is especially fierce across the SEO landscape, where a drop in rankings for a few key products can have a drastic impact on a business’s revenue. We only use experienced e-commerce SEO specialists who understand the intricacies of what is a delicate digital ecosystem.
Advanced URL hierarchies and easily navigable product pages
Most E-commerce sites sell hundreds, if not thousands of products, necessitating large and complex site structures which pose a range of challenges unique to this sector. We understand the need for impeccable attention to detail and organisation to keep your businesses shopfront clean and performing as best as it possibly can.
Our team will use your data and their experience to map out a clear and effective customer journey once users have landed on your site. Identifying areas of the site which experience user drop-off and improving conversion rates will ensure you’re making the most out of your hard-earned traffic.
We audit the copy and meta data on your product pages to ensure the most effective keywords are being targeted, and that your sales copy is enticing and converting shoppers.
Are you ready to find out how Fratelli can make your website the best it can be? Get in touch today and book in your free SEO health check to find out how we can maximise your online presence.
“Fratelli were not only able to understand & satisfy our brief much earlier than expected but went beyond expectation helping us open up new profitable marketing channels, introduce innovative techniques, up-skill our in-house staff & ultimately helping us drive significant growth for the business. We deem them an integral part of our marketing function.”Kerry, Marketing Manager