Google Shopping Management from Fratelli
Google Shopping is one of the most effective platforms for marketing your e-commerce business.
Serving ads to shoppers searching for your items on the world’s favourite search engine can be a powerful weapon in your marketing toolkit. Better still, it can provide an outrageously exciting return on your marketing spend if managed correctly.
Working with the experts
Fratelli uses only the most experienced Google Shopping contractors to design and execute our clients’ campaigns. Specially selected because of their experience in promoting products in your specific industry, you can be sure that your project is being looked after the pros. As always, Fratelli provides a full agency experience, so you get the accountability and innovation you expect from a national marketing organisation.
Designing the ultimate e-commerce strategy
Using a combination of software and human experience, Fratelli will take the time to understand your industry’s competitive landscape from a digital perspective and correlate our research with your business model and products.
We know that the devil is in the data – making sense of the numbers is key to ensuring your e-commerce project remains consistently profitable.
Data feed optimisation
With a clear strategy put forward, Fratelli will analyse and optimise your site’s data feed to make sure your products are effectively promoted. Correctly formatted product titles and descriptions are optimised to be as search engine friendly as possible, whilst capitalising on the most profitable keywords and creative ad-copy allows for maximised click-through-rates and conversion-rates.
State of the art audience targeting
Getting your products in front of the right people at the right time is the key to success. Using powerful dynamic re-marketing ads combined with product level targeting, we create hyper-focused audiences of individuals who have a high probability of purchasing your products.
On-going Google Shopping Management
Our team provides ongoing bid and budget management to keep click budget waste to a minimum. Regular account reviews enable us to channel your advertising spend to the most profitable products and campaigns.
First class reporting and in-house account management
World class account management from in-house Fratelli account managers comes as standard. Up-to-date reporting without the fluff means you are kept in the know how at all times. Every action is tracked so you know what we are doing and why we are doing it.
Already have a Google Shopping account you want to improve?
Fratelli offers free digital health-checks to give you an opportunity to find out whether you could obtain more value from your current Shopping campaigns. We can also evaluate any yet unleveraged channels such as Amazon and Paid Social Media to elevate your e-commerce business to the next level.
“Fratelli were not only able to understand & satisfy our brief much earlier than expected but went beyond expectation helping us open up new profitable marketing channels, introduce innovative techniques, up-skill our in-house staff & ultimately helping us drive significant growth for the business. We deem them an integral part of our marketing function.”Kerry, Marketing Manager