The Problem
The team at Vanessa.com knew that to grow their women’s fashion brand the way it should be they needed guidance – it was the countless agencies before us that didn't..
broken tracking, wrongly thought out and executed paid ad campaigns and lack of communication meant it was almost too easy for us to impress...
But boy were they happy when they found us.
Online fashion retail is a unique beast. It needs shaping and approaching in a certain way.
Luckily we know how.
Finally the brand was in the right place for a female fashion store to thrive online.
Actions Taken
After crunching the data, experience told us there were numerous elements to address so we kicked things off with consultancy.
Taking our time to understand both the commercial and operational sides of Vanessa.com, we ensured we didn’t waste the team at Vanessa.com’s time and money
Instead, we used simple questions, honed from many year’s experience in online fashion retail, to understand the unique complexities of the business and identify areas for development beyond digital marketing.
This was a crucial step which ensured waste from, for example, attempting to scale with products operating at a loss was avoided.
With diagnostics in place, we created a bespoke strategy to build profits, including Google Shopping, paid social and email marketing.
Results delivered
Creating a solid foundation for profit, Vanessalondon.com moved from operating marketing campaigns at a loss to reaping a 5:1 return on investment. Impressive right?