Balance

Making the right decisions when it comes to marketing can ultimately define the success or failure of your business. Having a strong team behind you helping to push forward with your vision is essential, and like many things in life there are multiple routes which lead to Rome.

To get where you need to be going, you will typically be faced with choosing between these two options:

  1. Hiring the services of a marketing agency, or
  2. Hiring a freelance contractor.

In this article, we will go over each option in detail, highlighting the pros and cons of making use of either.

Marketing Agency

What is a Marketing Agency?

On the face of it this seems like a fairly obvious question, however this umbrella term covers a range of agency flavours including digital, print, branding, PR and advertising. Some agencies will offer a combination of the above services, whilst others will specialise entirely in one service.

Agency sizes various tremendously, from small boutique outfits with 4 or 5 staff to multi-national firms with thousands of employees.

Typically, an agency will work with their clients to produce a long-term marketing strategy, providing project delivery and support via a hierarchy of account directors, managers and other specialists.

Pros of Hiring a Marketing Agency

Cons of Hiring A Marketing Agency

Freelance Contractor

Who is a Freelance Contractor?

A freelance marketing contractor is an individual who is highly specialised in a particular field, such as search engine optimisation, copywriting, content production, email marketing and much more. Some freelancers are also experts in a specific field such as medicine. Hiring the services of a freelance contractor is very popular among start-up businesses as the associated costs are usually lower than working with an agency.

Freelance contractors are sometimes hired particularly for some specific, ad-hoc marketing campaigns. Making use of a freelance contractor, however, comes with its advantages and disadvantages.

Pros of Hiring A Freelance Contractor

Cons of Hiring A Freelance Contractor

Conclusion

The agency vs. contractor debate has been playing out for years and years, although it’s never been quite as poignant as it is now. With an exponential growth of entrepreneurial, talented individuals opting to go self-employed there is now a larger, ever evolving pool of quality contractors who can bring a great deal of value to both broad and more niche marketing projects.

That doesn’t mean to say agencies have had their day – far from it. Agencies still have several merits, and when it comes to needing a variety of resources they can’t be beaten.

For businesses looking for the best of both worlds, however, there is a third option – a hybrid agency such as Fratelli. Hybrid agencies provide the same account management and strategy development you’d receive with a traditional agency, whilst building teams of specialist, expert contractors who are positioned to deliver top quality campaigns.

For more information get in touch and we will show you what your team could look like.

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