International SEO & Digital PR Case Study: Balance Activ
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International SEO & Digital PR Case Study: Balance Activ

The Client

Balance Activ is a start-up with serious sass. Setting itself the challenge of going head-to-head with some of the world’s largest household brands, it needed a specialist agency which could intelligently deliver a strategy with clout to catapult their feminine health brand and boost online sales. 

What We Did: Search Engine Optimisation; Digital PR

Dominating the search results for both branded and generic terms was a critical factor in achieving Balance Activ’s overall growth goals. To make this happen, the team at Fratelli launched an SEO campaign focusing on the following activities:

What we worked on

  • A Technical SEO & Content Audit of the Website
  • UX analysis
  • Content & Keyword Mapping
  • Digital PR & link building at scale
  • Creative Copywriting

The Outcome

  • 23% year on year overall business growth
  • Now the UK’s number one feminine hygiene brand
  • Exponential growth in overseas markets including the U.S.
  • Balance Activ can now be found in the UK’s top retailers

What the client said

‘An awesome team to rely on when you need someone to simply use their initiative to keep things going, peace of mind from reliability…’

James, Marketing Director

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