Paid Social Marketing Case Study: LS Healthcare

The Client

Ludlow Street Healthcare works in partnership with the NHS to care exclusively for adults with complex mental healthcare needs. With high standards to maintain to provide the best possible service for its patients, LS Healthcare needed to work with an agency who could understand and communicate their values to a highly targeted group of individuals.

What we did: Social Media Advertising

LS Healthcare had two primary ambitions from their paid social media campaign – supporting business growth through by using paid social ads to drive recruitment, support ongoing branding and improve employee engagement.

To build a multi-purpose paid social campaign we actioned the following steps:

  • In depth audience analysis
  • Profitability modelling to achieve the best possible return on ad spend
  • Creative copywriting & ongoing ad optimisation


The Outcomes

  • Recruitment costs reduced by 30%
  • Increase quality and volume of applicants
  • Increased brand awareness and staff engagement in the process

What the client said

‘An incredibly warm and easy team to work with, professional at all times and produce what they say they would’

Eluned, Marketing & Communications Manager

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