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Case Study for Start-Ups

The Client

HeadQuarters is a cutting-edge hair transplant clinic based in Cardiff’s vibrant city centre, also providing consultancy services in Bristol and London. Boasting some of the world’s finest surgeons in their field, HQ delivers a second-to-none service for men looking to reverse hair loss.


The Brief

“Having established the Cardiff clinic within the first six months we were seeking support to help further grow our brand and client base, with a view to expanding the operation into new cities” – Business Owner Xavier Rush, HeadQuarters


Fratelli’s Solution

Every start-up experiences a unique set of challenges, and in HQ’s case it was a question of finding an external team to handle the very vital task of effectively marketing a new business, whilst allowing the core internal team to continue focusing on what they do best – providing outstanding results for their customers.

Assembling the A-Team

Fratelli used its flexible processes to bring together a polished, professional team which HQ could rely on to work as an extension of their business.


Rationalising and consolidating existing marketing efforts was a key part of Fratelli’s strategy. Non-performing activities were identified and stripped out whilst capitalising on already performing channels.

By working closely with the business owner and other internal staff we effectively profiled HQ’s core customer audience in order to find their preferred communication method and open new, profitable lead generation channels.

“Great team, great people, know what they’re doing & how to communicate their approach in your own business language. Always have fresh ideas and with the added research to back them up, you can’t go wrong!”

Xavier Rush, Company Director
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