Paid Search & International Lead Generation: Apex Luxury Cars

The Client

Apex Luxury Cars is more than just an international car rental agency. It provides its customers with truly unforgettable driving experiences in some of the world’s most exclusive cars, no matter where on the planet they are. From humble beginnings with a niche offering, Apex Luxury Cars has grown into a global player boasting offices in the UK, USA, Dubai and Europe.


What we did: PPC, Google Ads, Bing Ads 

Already an established brand, Apex Luxury Cars had an existing, sophisticated marketing strategy in place focusing on pay per click advertising. Due the significant investment in PPC already made, the brief for Fratelli was to assess how this channel could operate more profitably, build a new, optimised lead generation campaign, and continually manage the account to leverage further savings.

To build the most profitable lead generation possible, we focussed on the following activities:

  • Extensive keyword research & profit modelling
  • Audit and analysis of historic PPC campaigns
  • Creative copywriting & ongoing ad optimisation

The Outcomes

  • Produced a highly profitable, multi-location lead generation campaign
  • 60% reduction in cost per lead
  • 80% of revenue now generated from this channel

What the client said

‘Fratelli have helped more than double my growth since engaging with them, forever thankful and loyal to an outstanding team’

Dan, Business Owner

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