The Problem
Ready to challenge its global-leading competitors, Balance Activ wanted a specialist digital marketing agency with the ambition, experience and skills to match.
They hadn’t found it....till they found us.
Scale a start-up health brand for women to crazy heights? Yea that was us.
Actions Taken
After analysing the data, we knew SEO was the way to go for a start-up strategy with clout.
Shaping up a bold keyword strategy, we set out to dominate the space, ensuring Balance Activ was high on SERP (Search Engine Results Pages) for the most profitable searches.
Alongside, we sharpened off and on-page SEO whilst shouting about the brand’s benefits from every rooftop we knew profitable quantities of ready to buy customers could be found.
From guest blogging, technical SEO writing & a digital PR campaign, we ensured we were tapping into the right search queries for the site
When ready to buy customers arrived, we made sure they made a purchase and came back again and again.
Results delivered
Solid and bold strategy, continuously based on well-informed data, saw Balance Activ experience 23% year on year growth.
They quickly became the UK’s no.1 feminine hygiene brand.
Today Balance Activ can be found for sale in all the UK’s top retailers.